Mutiny Agency worked with Gear 4 to design the packaging and create characters for a children’s range of headphones called EARZ. Funky packaging and youthful character design created a successful headphone range reflective of youth market and depicts musical tastes and connects with a younger market with fun and engaging packaging design and character design and illustrations created by Mutiny Agency.

THE PACKAGING EXPERIENCE.

Gear 4 children’s range of Headphones called EARZ packaging is designed and illustrated by Mutiny Agency. Illustrations urban characters packaging design, character creation created by Mutiny Agency for Gear 4.

Buying headphones is a personal experience but it’s also a fashion statement for young kids. Gear4 wanted to find a new way of packaging their entry level EARZ headphones that could connect with the younger audience through music tastes and interests as well as colour coordinating headphones with their outfits in a fun way.

We turned the packaging into characters with their own personality traits and colour ways that could create an immediate connection with the audience and a point of reflection for whatever character suited them and their tastes but also which colourway headphone best suited them, or even which collection of colours for different outfits.

Gear 4 children’s range of Headphones called EARZ packaging is designed and illustrated by Mutiny Agency. Mutiny Agency turned the packaging into characters with their own personality traits and colour ways that could create an immediate connection with the audience and a point of reflection for whatever character suited them and their tastes but also which colourway headphone best suited them, or even which collection of colours for different outfits.
Gear 4 children’s range of Headphones called EARZ packaging is designed and illustrated by Mutiny Agency. Mutiny Agency Effectively turned the packaging into a toy for Gear 4 Headphones and helped the product GEARZ stand off the shelves, the packaging became a discussion point and also added value to the quality product inside. The packaging and character designs became icons that created a range of heroes that could connect with all facets of music tastes and kids interests in a tangible fun and engaging way.

Effectively turning the packaging into a toy helped the product stand off the shelves, became a discussion point and also added value to the quality product inside. They became icons that created a range of heroes that could connect with all facets of music tastes and kids interests in a tangibly fun and engaging way.

Following the success of the EARZ range we were also approached to create influencer promoted headphones sets. The first of which was working with the Dizzee Rascal team to develop his own personalised packaging.

Dizzee Rascal personalised packaging for GEAR 4 designed and illustrated by Mutiny Agency. Following the success of the EARZ range Mutiny Agency were also approached to create influencer promoted headphones sets. The first of which was working with the Dizzee Rascal team to develop his own personalised packaging.