Liz Earle Superskin packaging designed by Mutiny Agency in collaboration with Turner Duckworth London. Mutiny Agency created the graphic styling and packaging design for Liz Earle’s Superskin range. The iconic Superskin range packaging design and illustrations capture the story of the natural ingredients inside, that leave skin feeling soft and smooth. Packaging design, logo design, graphic design for Liz Earle Superskin by Mutiny Agency and Turner Duckworth.

PACKAGING THE ORIGINAL ONLINE > OFFLINE BRAND.

Liz Earle is the original branding case study on how to use online channels, influencers and translate that into sales online and on shelves. Launching on QVC with the ethos of creating skin care products from naturally active ingredients with minimal environmental impact the brand has been a phenomenal success story.

Liz Earle Superskin packaging designed by Mutiny Agency in collaboration with Turner Duckworth London. Mutiny agency created the new iconic Superskin range capturing the story of the natural ingredients inside, that leave skin feeling soft and smooth. Packaging design, logo design, graphic design for Liz Earle Superskin by Mutiny Agency and Turner Duckworth. Liz Earle is the original branding created by Mutiny Agency and Turner Duckworth London.

Our role working alongside Turner Duckworth London was to create the graphic styling that would make the new Superskin range iconic and capture the story of the natural ingredients inside, that leave skin feeling soft and smooth.

The graphic illustration needed to feel premium and full of life whilst adapting to different packaging in the range, work with die cuts from the silver packaging to reveal the orange inner casing inside creating a tangible as well as visual experience that would work well online but also be unmissable on shelves.